Meet Emily and Paul: The parents of two young
children, Emily is the newly promoted VP of Marketing at
a large corporation while Paul works from home or from
clients' offices as an independent IT consultant. Their
lives, like all of ours, are filled with a bewildering
blizzard of emails, phone calls, meetings, projects,
proposals, and plans. Just staying ahead of the storm
has become a seemingly insurmountable task. We travel
inside their brains as they attempt to sort vast
quantities of information, prioritize it, memorize it,
and act on it. Fortunately for Emily and Paul, they're
in good hands: David Rock knows how the brain works-and
more specifically, how it works in a work setting. He
shows how it's possible for Emily and Paul, and thus the
reader, not only to survive in today's overwhelming work
environment but succeed in it - and still feel energized
and accomplished at the end of the day.''The Brain at
Work'' explores such issues as: why our brains feel so
taxed, and how to maximize our mental resources; why
changing behavior is so difficult - and how to make it
less so; why focusing on problems doesn't seem to create
the desired change; how concentration and focus change
the brain, and how to maintain energy and productivity
at work; why providing critical feedback is so
difficult, and how to make it easier; how
corporate/office culture is formed and can most
effectively be altered. |
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