For over half a century, Superstars have battled to win the WWE Championship. While the name may have changed, the prestige attached to the championship has exploded. That is due in no small part to the immortals of wrestling that have held this coveted title - Bruno Sammartino taking the title from the first holder Buddy Rogers; the totally unexpected win of Superstar Billy Graham; Hulk Hogan's win over the Iron Sheik, who had refused a pay-off to injury Hogan; Andre the Giant's surrender of the title to Ted DiBiase; the newcomer win of the Undertaker; the commanding wrestling abilities of Bret Hart; Shawn Michaels's win in Montreal; the stunning victories of "Stone Cold" Steve Austin; the triumph of the People's Champion, The Rock; Triple H playing the game; the never surrender attitude of John Cena. This is the chronicle of how the title that is now known as the WWE Championship became sports-entertainment's most coveted prize.