Based on more than 25 years of research in the field of motivational behavior, bestselling author Dr. Shad Helmstetter reveals the actual difference between people who succeed in their lives - day after day - and people who don't.For the first time in any book, Shad Helmstetter discloses three underlying breakthrough concepts that are foundational to successful personal and professional growth in each of us. He discovered that when the three concepts are combined, they virtually guarantee success.In an easy-to-follow program that takes the ''self'' out of self-help, Dr. Helmstetter shows the reader how to use these breakthough concepts to lose weight and improve physical fitness, increase income, build self-esteem and self-confidence, improve family and relationships, reduce stress, and become more organized and in control.Presenting the most important and up-to-date findings from the field of motivational research, Dr. Helmstetter immediately helps the reader get rid of old mental programs, find focus, set and track goals, stay motivated, and have help along the way.