Alvin J. Silk,"What is Marketing?", Harvard Business  School Press, 2006, s.2005, stan dobry.

"This book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anyone with career interests that lead to the setting and the execution of the strategy of an organization."

Alvin J. Silk, Lincoln Filene Professor of Business Administration, Emeritus, Harvard Business School.