No pop group since The Beatles has commanded the media attention that the Spice Girls did in the 1990s. They were heaped with unprecedented extremes of adulation and scorn. And yet the true story of how the group came together and what exactly they had to do in order to achieve fame and fortune on such an extraordinary scale has never been told until now.For years the key players involved in the managing and moulding of the Spice Girls have surrounded themselves with a wall of silence. In a series of exclusive and remarkably candid interviews they reveal for the first time their version of events that created and sustained the Spice phenomenon. Their first manager Chris Herbert, who invented the group and was then abandoned by them.Simon Fuller, the manager who steered them to success and was then himself fired in a blaze of publicity. The songwriting and production teams, the PRs, marketing managers, A&R men, lawyers and record company executives all contribute for the first time to a fascinating behind-the-scenes account of the rise and fall of the biggest pop phenomenon of recent times.