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V is for Vulnerable by Seth Godin is
a full-color ABC book for grown-ups, with a powerful
message about doing great
work.
V is for
Vulnerable looks and feels like a classic picture
book. But it's not for kids, it's for hardworking
adults. It highlights twenty-six of Seth Godin's
principles about treating your work as a form of art,
with illustrations by acclaimed cartoonist Hugh MacLeod.
A sample:
A is for Anxiety, which is
experiencing failure in advance. Tell yourself enough
vivid stories about the worst possible outcome and
you'll soon come to believe them. Worry is not
preparation, and anxiety doesn't make you better.
F is for Feedback, which can be either a
crutch or a weapon. Use it to make your work smaller,
safer, and more likely to please everyone (and fail in
the long run). Or use it as a lever to further push you
to embrace what you fear and what you're capable of.
This is unlike any previous Godin book and makes a
great gift, both for loyal fans and those who've never
read him before.
Seth Godin is the author of
thirteen international bestsellers that have changed the
way people think about marketing, the ways ideas spread,
leadership and change including Permission
Marketing, Purple Cow, All Marketers are
Liars, The Dip and Tribes. He is the
CEO of Squidoo.com and a very popular lecturer. His
blog, www.sethgodin.typepad.com, is the most influential
business blog in the world, and consistently one of the
100 most popular blogs on any subject.
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