This book about hypnotic language bears some similarities to the previous work by this author. However, in the current work, the author provides more depth and elaborates on the concepts that comprise hypnotic language. The core idea presented is that a person's level of cognitive awareness significantly determines her functioning ability in life. Hypnotic language seeks to expand the client's awareness as its' most general aim. The specific components within the awareness expanding include the cognitive and perceptual processes involved in meaning making. This perspective then allows the reader to clearly identify the specific awareness limitations of the client and identify the specific cognitive perceptual ingredients that make up the client's problem. Drawing on this insight, the hypnotherapist can then construct hypnotic language patterns that go right to the client's issues, invoking positive change. Numerous case examples are presented that include client assessments and dynamics, selecting and constructing hypnotic language patterns and applying the language patterns in therapy.