The complete guide to a successful Twitter marketing
campaign Twitter is a microblogging service that's
changing the way we communicate. Marketers recognize its
value, and Twitter Marketing: An Hour a Day offers
marketers, advertisers, brand managers, PR
professionals, and business owners an in-depth guide to
designing, implementing, and measuring the impact of a
complete Twitter strategy. Expert author Hollis Thomases
acquaints you with the Twitterverse, its conventions,
and its fascinating demographics and statistics. She
then teaches you step by step how to effectively craft
successful branding and direct response strategies that
can be scaled to any organization and its objectives.
Twitter Marketing: An Hour a Day uses interesting case
studies, success stories, anecdotes, and examples to
demonstrate how to use Twitter metrics in order to
inform strategic direction. You'll discover how top
companies-large and small-have leveraged this exciting
communications platform.*Twitter has become a phenomenon
with 32 million users, including major companies such as
Apple, JetBlue, and CNN* This step-by-step guide
explains the demographics, shows how companies are using
Twitter, and explains how to scale the approach to your
enterprise* The detailed coverage includes the basics
for Twitter newcomers and explores all elements of a
successful strategy* Expert author Hollis Thomases shows
how to set goals, develop and implement a plan, attract
followers, and measure the impact of a campaign* The
in-depth book explains how to maintain momentum and
explores such issues as contests, promotions, and crisis
management Twitter Marketing: An Hour a Day is the
ultimate guide to succeeding one tweet at a time! |
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