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The Winner-Take-All
Society: Why the Few at the Top Get So Much More Than
the Rest of Us |
PRODUCT
DETAILS: Author: Robert H
Frank, Philip J Cook Language: English Publisher: Virgin Books Publication Date:
3 Jun 2010 Dimensions:
12.6 x 1.9 x 19.8
cm Format: Paperback Pages: 304 Condition: NEW Product_ID: A75C5BB268
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Why does the top one per cent of the population
capture such a disproportionate amount of the wealth?
Why do top athletes win dozens of sponsorship deals, yet
competitors who finish just moments behind struggle to
attract a single deal? Why does one product become a
runaway success, while others flounder and fail? The
answer is the rise of 'winner-take-all' markets, in
which small differences in performance lead to huge
differences in reward. More relevant today than ever
before, this fascinating book shows how in business, as
in sport, thousands are competing for only a handful of
top prizes. As Robert Frank and Philip J Cook reveal,
this relentless emphasis on coming out on top has shaped
our society and how we define success in troubling ways,
creating growing income inequality and an enormous
misallocation of talent, as more and more gifted people
seek the big bucks and limelight of lucrative yet
non-essential careers while vital professions scramble
to attract staff. But there are measures we can take to
create a more equitable and more prosperous future, and
''The Winner-Take-All Society'' shows the way. |
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