''The Tulip'' is not a gardening book. It is the story of a flower that has made men mad. Greed, desire, anguish and devotion have all played their part in the development of the tulip into the world-wide phenomenon it is today. No other flower has ever carried so much cultural baggage; it charts political upheavals, illuminates social behaviour, mirrors economic booms and busts, plots the ebb and flow of religious persecution. Pavord tells how the tulip arrived from Turkey and took the whole of Western Europe by storm. Sumptuously illustrated from a wide range of sources, this beautifully produced and irresistible volume will become a bible, a unique source book, a universal gift book and a joy to all who possess it.