The Truth About Email Marketing isn't laden with difficult terms that only industry insiders can recognise. It should be seen as a resource to help build and improve a successful email program, regardless of company size or budget. The reader will gain a better understanding of how to articulate the key benefits of email to an executive team and will have tangible steps on how to launch or strengthen their own email program. Key features which will set this book apart from others in this field include: - Comprehensive list of email marketing terms and definitions for today's fast moving Web 2.0 world - Email marketing scorecard and benchmarks to help you measure and drive results in your internal campaigns - Dozens of easy to test and implement best practices that every email program should utilize. This is a unique field guide which covers every facet of email marketing and provides tactical improvements you can make in your own email campaigns. Part of the successful Truth About Series. Each title covers an entire field of knowledge in a sharp and entertaining way.With approximately 50 honest answers to important questions in every book, you will find yourself thinking 'aha' as you read each page. The Truth and nothing but The Truth.