Bruce Bueno de Mesquita is a master of game theory,
which is a fancy label for a simple idea: People
compete, and they always do what they think is in their
own best interest. Bueno de Mesquita uses game theory
and its insights into human behavior to predict and even
engineer political, financial, and personal events. His
forecasts, which have been employed by everyone from the
CIA to major business firms, have an amazing 90 percent
accuracy rate, and in this dazzling and revelatory book
he shares his startling methods and lets you play along
in a range of high-stakes negotiations and conflicts.
Revealing the origins of game theory and the advances
made by John Nash, the Nobel Prize--winning scientist
perhaps best known from "A Beautiful Mind," Bueno de
Mesquita details the controversial and cold-eyed system
of calculation that he has since created, one that
allows individuals to think strategically about what
their opponents want, how much they want it, and how
they might react to every move. From there, Bueno de
Mesquita games such events as the North Korean
disarmament talks and the Middle East peace process and
recalls, among other cases, how he correctly predicted
which corporate clients of the Arthur Andersen
accounting firm were most likely engaged in fraudulent
activity (hint: one of them started with an E). And
looking as ever to the future, Bueno de Mesquita also
demonstrates how game theory can provide successful
strategies to combat both global warming (instead of
relying on empty regulations, make nations compete in
technology) and terror (figure out exactly how much U.S.
aid will make Pakistan fight the Taliban). But as Bueno
de Mesquita shows, game theory isn't just for saving the
world. It can help you in your own life, whether you
want to succeed in a lawsuit (lawyers argue too much the
merits of the case and question too little the motives
of their opponents), elect the CEO of your company
(change the system of voting on your board to be more
advantageous to your candidate), or even buy a car
(start by knowing exactly what you want, call every
dealer in a fifty-mile radius, and negotiate only over
the phone). Savvy, provocative, and shockingly
effective, The Predictioneer's Game will change how you
understand the world and manage your future. Life's a
game, and how you play is whether you win or lose. "From
the Hardcover edition." |
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