If you have finally taken the leap with your
photography and gone into business–or if you are
considering it–
The Photographer’s MBA will prove
a helpful guide in navigating the often confusing and
occasionally frustrating territories of business,
marketing, pricing, and contracts. Photographer Sal
Cincotta, who runs a highly successful portrait, senior,
and wedding photography business, deftly leads you
through “the other 90%” of the job of a photographer. In
this book, you will:
- Consider what kind of business entity is best
suited for you, such as a sole proprietorship, S-Corp,
or LLC
- Learn about the critical importance of both
business plans and marketing plans, and how they will
help you reach your short-term and long-term goals
- Understand branding’s elements and how to define
your own brand so that you stand out from the crowd
- Assess your social media strategy to optimize your
presence online, and learn about search engine
optimization (SEO) to increase your findability
- Tackle costs, pricing, and contracts (including
copyright and model releases)
At the end of
each chapter, Sal offers a Next Steps section,
containing exercises that challenge you to actively
implement the overall lessons in the book. By helping
you create a solid plan, a strategy you can implement,
and a vision for your business,
The Photographer’s
MBA gets you well on your way to creating and
sustaining a photography business that will grow and
succeed for years to come.
