Pearls from The LITTLE BOOK OF BUSINESS WISDOM ''The man who starts out simply with the idea of getting rich won't succeed; you must have a larger ambition.''-JOHN D. ROCKEFELLER ''Think about the customer, not the competition: Competitors represent your industry's past, as, over the years, collective habits become ingrained. Customers are your future, representing new opportunities, ideas, and avenues for growth.''-MICHAEL S. DELL ''You've got to be out in front of crowds, repeating yourself over and over again, never changing your message no matter how much it bores you.'' -JACK WELCH ''Always break orders to save owners. There never was a great character who did not sometimes smash the routine regulations and make new ones for himself.'' -ANDREW CARNEGIE ''Don't speak up at a meeting until you have something meaningful to contribute. Talking to attract attention may call attention to your blank spots.'' -JO FOXWORTH ''Make 'em feel guilty when they do nothing. One thing I can't stand is people who don't act on a situation. I'd rather that people make mistakes than sit around and not do something.''-DAVE THOMAS