A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day. HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it,s tried, tested and proven. Each step is detailed within the book with explanations as to why each step is necessary. Also, the benefits of completing the process sequentially are highlighted. This is the book that will help you to: * create a highly effective marketing plan that works - in just one hour!* learn from the relevant case studies and examples and apply these to your business* really understand your business and what it is that makes people buy from you* identify the real obstacles to your plan - and how to overcome them* gain tips for how to make sure your plan is successfully implemented