Like the Great Depression and the Long Depression
before it, experts have viewed prolonged economic
downturns as crises. In ''The Great Reset'', bestselling
author Richard Florida argues that we should instead see
the recent recession as an opportunity to create
entirely new ways of working and living - and new
economic practices that are more sustainable than
current systems. Studying successful examples from the
past, Florida surmises that for a reset to work, it must
move beyond the limited realm of companies, business
models, innovations, even public policies. It must be a
rethinking of our very way of life in which we recreate
and redefine the geography of capitalism. Combining
academic research, real life vignettes, and historical
examples, Florida identifies the four major pillars of
the reset, explaining how each will lead to
transformation, opportunity, and new prosperity,
including: flexible housing; new and faster public
transportation; more affordable consumption bundles such
as food and energy; and, new jobs, industries, and
sources of innovation.Going beyond economics and social
geography, ''The Great Reset'' provides a new framework
for understanding the roots of new growth, details the
essential actions for recovery; shows the
often-overlooked importance of place; and, paints a
picture of what our new lives could soon look
like. |
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