The book is concerned with photography in a professional context - images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client's needs. This title gives a unique insight into professional working practices in the creative imaging industries. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow. It is an ideal introductory text for anyone looking to enter the industry, or for those studying professional practice modules within a lens-based visual arts course.