Social networking sites such as Facebook and Bebo are going from strength to strength - used by every member of the population under the age of 30, and now extending rapidly into higher age brackets. These sites are developing ever wider applications, and are often used for business as well as purely social purposes. This book explains how the networking process works, and demonstrates how it can be used to promote career and business success. The areas covered include: the use of online profiles and profiling for networking, recruitment, and business communication purposes; techniques to build online personal and business brands; the use of networks for coaching purposes; the use of online word-of-mouth to promote goods and services; and much, much more.