This detailed tell-all of the demise of the former top pro wrestling company World Championship Wrestling explores the colorful personalities and flawed business decisions behind how WCW went from being the highest-rated show on cable television in 1997 to a laughable series that lost 95 percent of its paying audience by 2001. Behind-the-scenes exclusive interviews, rare photographs, and probing questions illustrate with humor and candor how greed, egotism, and bad business shattered the thriving enterprise. Wrestling fans will devour the true story of this fallen empire, which in its heyday spawned superstars such as Sting, Bill Goldberg, and the New World Order.