The Crowd: Study of the popular mind written by legendary author Gustave Le Bon is widely considered to be one of the greatest books of all time. This great classic will surely attract a whole new generation of readers. For many, The Crowd: Study of the popular mind is required reading for various courses and curriculums. And for others who simply enjoy reading timeless pieces of classic literature, this gem by Gustave Le Bon is highly recommended. His work on crowd psychology became important during the first half of the twentieth century when it was used by media researchers such as Hadley Cantril and Herbert Blumer to describe the reactions of subordinate groups to media.