In a world full of science, the balance of power
between sciences is changing. Advances in physics,
chemistry, and other natural sciences have given us
extraordinary control over our world. Now the younger
sciences of brain and mind are applying the scientific
method not only to our environments, but to us. In
recent years funding and effort poured into brain
research. We are entering the era of the brain
supremacy.
What will the new science mean for
us, as individuals, consumers, parents and citizens?
Should we be excited, or alarmed, by the remarkable
promises we read about in the media - promises of drugs
that can boost our brain power, ever more subtle
marketing techniques, even machines that can read minds?
What is the neuroscience behind these claims, and how do
scientists look inside living human brains to get their
astonishing results?
The Brain
Supremacy is a lucid and rational guide to this
exciting new world. Using recent examples from the
scientific literature and the media, it explores the
science behind the hype, revealing how techniques like
fMRI actually work and what claims about using them for
mindreading really mean. The implications of this
amazingly powerful new research are clearly and
entertainingly presented. Looking to the future, the
book sets current neuroscience in its social and ethical
context, as an increasingly important influence on how
all of us live our lives.
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