The world target is to reduce industry's carbon
emissions by 50% by 2050. However, projections are that
world demand for materials will DOUBLE by 2050, so to
meet our emissions target, we have to achieve a 4-fold
reduction in emissions per unit of material used. The
book presents a vision for change, backed by
comprehensive real life experience. The book is based on
scientific detail. But it's practical, not pie in the
sky: everything in the book is backed by evidence and
commercial experience. The solutions presented here are
ahead of the game now. By providing an evidence-based
vision of change, the book can play a significant role
in influencing our future. The book is written for a
popular audience as well as specialists, and is
beautifully produced with full colour throughout.
Professional readers it will appeal to include:
designers;engineers;operations, technical, and business
managers; marketeers;traders;government and NGO
officials associated with business, climate, energy,
environment, waste, trade and financing.The book is
relevant to a wide range of industries: energy industry;
the steel and aluminium industries; mining;
construction; consulting; manufacturing; architecture.
For readers who don't believe that carbon emissions
matter, the same arguments apply to energy saving: this
book is not about climate change -- it's about using
materials wisely, and getting more for less. |
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