Strategic Management in the International
Hospitality Industry: content and process, is a vital
text for all those studying cutting edge theories and
views on strategic management. Unlike others textbooks
in this area, it goes further than merely
contextualising strategic management for hospitality and
tourism, and avoids using a prescriptive, or descriptive
approach. It looks instead, at the latest in strategic
thinking and theories, and provides critical and
analytical discussion as to how and if these models and
theories can be applied to the industry, within specific
contexts such as culture, profit and non-profit
organisations.
Key features:
- Cutting edge approach: applies advance and recent
strategic management views into tourism and
hospitality field.
- Critical treatment: provides critical discussions
about whether and how strategic models/theories can be
applied into the hospitality and tourism field.
- Sensitive to specific contexts: As the tourism and
hospitality industry has become one of the largest
industries worldwide, discusses how strategic
management concepts can be applied in different
cultures and profit and non-profit tourism
organizations.
- With supporting case studies related to the
strategy content, context and process, from
international industries such as Radisson, McDonalds,
Carnival Cruiselines and Disney, this text consist of
five main sections: introduction, strategy content,
strategy context, strategy process and cases. Each of
the chapters within these sections has a thorough
pedagogic structure consisting of a bulleted
introduction, examples and vignettes, discussions
points, exercises, case studies and further reading
and web sites.
Strategic Management in the
International Hospitality and Tourism Industry: content
and process also provides online support material for
tutors and students, in the form of guidelines for
instructors on how to use the textbook, PowerPoint
presentations and case studies plus additional exercises
and web links for students.
* Comprehensive
coverage of both traditional and contemporary
perspectives within strategic management in the applied
context of the international hospitality and tourism
industry.
* Critical discussions about whether and
how strategic models/theories can be applied into the
hospitality and tourism field.
* Up-to-date case
studies related to the strategy content, context and
process from an international overview, including
Carnival Cruiselines, Four Seasons Regent Hotels, Disney
and McDonalds.
* Web Support for tutors and students
providing explanation and guidelines for instructors on
how to use the textbook, and case studies with
additional exercises and web links for students.