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Now in paperback - Start It Up by Luke
Johnson, 2012's most inspiring guide to running your own
business.
Running your own business is nowhere near
as tough as you might think. So what are you waiting
for?
Luke Johnson is Britain's busiest tycoon, with a
personal fortune estimated at £120 million. From Pizza
Express and Channel 4 to his incisive Financial
Times column, Johnson has spent two decades on the
business frontline.
In Start It Up, Johnson
sets out to inspire - and guide - every budding
entrepreneur. He tackles the issues that really matter:
finding the right idea, sourcing funds, and getting the
best from the people you meet on the way - chiefly
yourself.
'A must-read for inspiring entrepreneurs,
probably the best book available on the subject' John
McLaren, Management Today
'Part rant, part
outpouring of useful knowledge gleaned from 20 very
successful years in business. There is a great deal here
that is good' Richard Reed, co-founder of Innocent
Drinks, Financial Times
'For the budding
entrepreneur, this clear, thoughtful and passionate
how-to guide will be an excellent first investment'
Economist
Luke Johnson is
one of Britain's most successful entrepreneurs with an
estimated personal fortune of £120 million. He is
Chairman of Risk Capital Partners and The Royal Society
of Arts, and a former Chairman of Channel 4 Television.
He writes columns for the Financial Times and
Management Today. In the 1990s he was Chairman of
PizzaExpress, which he grew from 12 restaurants to over
250; he also founded the Strada pizzeria chain and owns
Giraffe and Patisserie Valerie. He lives in London and
is married with three children.
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