Beginning in 1966 as something a little out of the ordinary for prime-time TV, and suffering from shaky ratings throughout its entire run, ''Star Trek'' went on to spend the better part of the next three decades exploding into a worldwide, billion-dollar industry. How did this happen? What made the show so unique that it spawned a devoted global following? A living pop culture legend and one of American film and television's most enduring stars, William Shatner will forever be associated with the role of James T. Kirk, captain of the starship Enterprise.''Star Trek Memories'' is Shatner's own behind-the-scenes look at the legendary series that continues to put forth movies, books, and series spin-offs decades after the last episode aired. Avid Trekkers are sure to be delighted with this first-hand account from Captain Kirk himself. And fans of the later ''Star Trek'' incarnations will get to see where it all began. Originally written in 1993 and now in trade paperback for the first time, William Shatner's ''Star Trek Memories'' is the definitive reminiscence of the show that has become a true cultural phenomenon.