Competing on the social web isn't enough. You have
to STAND OUT! Stand Out Social Marketing
explains how today's best-known brands draw attention
that pays in the crowded space of social media--and how
you can do the same for your brand! "Stand Out
Social Marketing outlines the tools and tactics to
develop more meaningful and effective social media
strategies." -- Brian Solis, bestselling author of
The End of Business as Usual and
Engage! "A stand-out must-read." --
Dave Kerpen, CEO, Likeable Media, and author of the New
York Times bestselling Likeable Social Media and
Likeable Business "Take these tips, work to
implement these ideas, and look around to learn from
who's tried what." -- Erik Qualman, bestselling
author of Socialnomics and Digital
Leader "Mike gives you the tools you need to
rise above the noise and develop a stand-out social
marketing strategy." -- Larry Weber, Chairman,
W2Group, and bestselling author of Marketing to the
Social Web "Lewis's unique ability is in
presenting complex topics within an easily digestible
framework, enabling marketers to implement these
strategies in their company." -- Jeremiah Owyang,
Partner, Altimeter Group "You can launch a social
marketing strategy, but unfortunately it doesn't come
with a handbook--until now. Stand Out Social
Marketing is an important read if you’re serious
about social marketing!" -- Taulbee Jackson, CEO,
Raidious
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