Soft power has become a very popular concept in
international affairs, appearing in government policy
papers, academic discussions, and the popular media. In
China, soft power has become one of the most frequently
used phrases among political leaders, leading academics,
and journalists. Defined against hard power, which often
involves threat and coercion, soft power applies
attraction, persuasion, and cooperation, finding its
sources in culture, political values, and foreign
policies. China, rich in culture and traditional
philosophy, boasts abundant sources of soft power. Soft
Power attempts to analyze the domestic and international
views of China's soft power, the main strengths and
weaknesses of China's soft power, and the application of
soft power in China's international politics. It
provides a comprehensive exploration of the soft power
dimension in China's foreign relations by integrating
views from various disciplines, such as history,
education, culture, political economy, comparative
politics, and philosophy. The book argues that soft
power has become a very popular concept in China, that
China is contemplating and exploring an innovative
strategy in its rise and international politics, and
that there have been quite a few notable elements of
this in China's diplomatic practice, including softer
rhetoric, promotion of the Chinese culture abroad,
economic diplomacy, and image building. The book also
argues that the limitations of China's soft power
primarily stem from political values and China's own
transitions, and reflects the reality that views and
opinions regarding China's soft power are fairly diverse
both in China and in the international arena.
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