Profit Big from Social Media: Strategies and
Solutions That Work! Using new social media marketing
techniques, you can deepen relationships with your most
passionate, profitable customers--and create more of
them than ever before! In this 100% practical book,
world-renowned expert Li Evans shows exactly how to make
the most of social media--in any company, in any
industry. You'll discover exactly how to customize your
best social networking strategy...then staff it,
organize it, manage its risks, and execute it
successfully! Evans shows how to understand your
audience, enter the conversation, build trust, protect
your brand, integrate social media into existing
marketing programs, measure your results...and profit
big from today's hottest new social media sites and
platforms!Topics include * Make the most of Twitter,
Facebook, YouTube, LinkedIn, Flickr, and more * Define
goals and customize strategy to maximize Return on
Conversation (ROC) * Understand the whole conversation
about you and all the communities you serve * Manage
legal, compliance, and ethical challenges * Plan social
media policies for your company's employees * Extend
customer service into social media * Maintain consistent
branding and messaging * Complement your SEO, PPC,
offline marketing, and PR efforts * Learn how to
integrate traditional marketing tactics (TV, radio,
print) with your social media marketing strategy |
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