In 1993, Tony Magee, who had foundered at every job
he'd ever had, decided to become the founder of a
brewery. ''So You Want to Start a Brewery?'' is the
thrilling first-person account of his gut-wrenching
challenges and unexpected successes. Based in Petaluma,
California, the Lagunitas Brewing Company makes craft
beer that is simple and flavorful and defies
categorization. The same could be said for this book.
Equal parts memoir, narrative, and business story--with
liberal dashes of pop culture and local color--this
honest yet hilarious account of a one-of-a-kind,
made-in-America journey just happens to culminate with
the success of one of the nation's most popular craft
beer brands. In twenty years, Lagunitas has grown from a
shoestring operation to be the fifth largest--and the
fastest growing--craft brewer in the United States.
First published in a limited edition two years ago by a
tiny California press, ''So You Want to Start a Brewery?
''has here been revised and updated to include
Lagunitas's establishment of a new brewery in Chicago,
set to open in 2014. ''So You Want to Start a Brewery?''
is unglamorous and full of entertaining digressions, but
it's never afraid to mess with the nuts and bolts. This
is a must-read for all who have considered starting
their own business--or have sweated blood working to get
one on its feet. Told in the vibrant voice of Tony
Magee--the man closest to the process--this blow-by-blow
chronicle will introduce beer drinkers and entrepreneurs
to the reality of starting a craft brewery from the
ground up. |
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