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In Small Message, Big Impact, Terri
Sjodin teaches you how to make a lasting impression on
absolutely anyone - fast.
You're at the
airport, burning time by checking your email. Then you
spot the CEO of a company you've wanted to connect with
for ages. He's waiting for his flight. Your flight!
Should you walk over? What will you
say?
We've all been there. An
opportunity presents itself and you have one chance to
share your message. The clock is ticking. And in this
age of information overload, no skill is more essential
than being able to connect with others quickly, whether
in a meeting or in front of thousands of
people.
Acclaimed speaker and consultant Terri Sjodin
defines an 'elevator speech' as a brief presentation
that introduces a product, service, or idea. Its purpose
isn't to say everything about your topic - just to
intrigue and inspire the listener to want to hear
more.
Sjodin offers her time-tested strategies and
advice, including worksheets, sample elevator speeches,
evaluation forms, and much more. This internationally
bestselling book is an entertaining, practical guide to
making your message concise, compelling, and
effective.
Whatever your goal, you will learn to
craft a fresh, brief, convincing message that generates
tangible results.
'I'm always thinking about how
to make the message smaller so the impact will be
bigger. Terri Sjodin has codified the science of getting
this right' Linda Kaplan Thaler, best-selling
coauthor of The Power of Small and Bang!
Terri L. Sjodin is the principal and
founder of Sjodin Communications, a public speaking,
sales training, and consulting firm. For more than
twenty years she has served as a speaker and consultant
for Fortune 500 companies, industry associations,
academic conferences, CEOs, and members of Congress. She
lives in Newport Beach, California.
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