Presenting a study of shopping, the life of shopping centres and the nature of shoppers, this book offers an understanding of the significance of place and the construction of identity. From an historical and thematic survey of the nature of consumer societies and their implications for identity, the authors examine the commercial and historical background of two London shopping centres - Brent Cross and Wood Green. Drawing on their own primary research on shoppers from particular streets, focus groups and survey questionnaires, the authors examine particular issues that arise in the action of locating identity through shopping.