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If the SEO book/course you are putting your
faith into was written before September 2012, then you
could be following advice that will get your site
penalized, or even removed from Google. Google made
massive changes in 2011, but even more significant
changes in 2012. Strategies taught as best principles in
early 2012 are now considered "black hat" or just plain
risky in 2013. SEO 2013 & Beyond will tell you what
you can do and what you cannot.
Let's look at what
happened.
On February 11th, 2011, Google dropped a
bombshell on the SEO community when they released the
Panda update. Panda was designed to remove low quality
content from the search engine results pages. The
surprise to many were some of the big name casualties
that were taken out by the update.
On 24th April
2012, Google went in for the kill when they released the
Penguin update. Few SEOs that had been in the business
for any length of time could believe the carnage that
this update caused. If Google's Panda was a 1 on the
Richter scale of updates, Penguin was surely a 10. It
completely changed the way we need to think about SEO.
On September 28th 2012, Google released a new
algorithm update targeting exact match domains (EMDs). I
have updated this book to let you know the consequences
of owning EMDs and added my own advice on choosing
domain names. While I have never been a huge fan of
exact match domains anyway, many other SEO books and
courses teach you to use them. I'll tell you why I think
those other courses and books are wrong.
The EMD
update was sandwiched in between another Panda update
(on the 27th September) and another Penguin update (5th
October).
Whereas Panda seems to penalize low quality
content, Penguin is more concerned about overly
aggressive SEO tactics. Stuff that SEOs had been doing
for years, not only didn't work any more, but now can
actually cause your site to be penalized and drop out of
the rankings. That’s right, just about everything you
have been taught about Search Engine Optimization in the
last 10 years can be thrown out the Window. Google have
moved the goal posts.
I have been working in SEO for
around 10 years and have always tried to stay within the
guidelines laid down by Google. This has not always been
easy because to compete with other sites, it often meant
using techniques that Google frowned upon. Now, if you
use those techniques, Google is likely to catch up with
you and demote your rankings.
In this book, I want
to share with you the new SEO. The SEO for 2013 and
Beyond.
Who am I?
If you want to learn
more about me and why I am qualified to talk about SEO,
visit my website at http://ezseonews.com. Read some of
the stuff I've written, and read some of the stuff my
readers have written about me....
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