• Understand SAP CRM’s technical landscape and how it differs from the rest of the SAP Business Suite
• Learn about the SAP CRM data model and how to load and extract data
• Explore the most useful enhancements in SAP CRM

If you’ve ever had to work on the SAP CRM backend, this book is the resource you’ve been waiting for. You’ll establish a working knowledge of SAP CRM architecture, and then learn how to use the development tools and options that SAP provides to tailor the system. You’ll also follow a simple development example throughout the book that will help you apply the programming logic you’ve learned to real-world situations.

SAP CRM Basics
Build an essential SAP CRM foundation: learn about technical design, data modeling and BAdIs, and development tools and techniques.

Data Modeling Tools
Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements without coding.

Code Logic
Find the code you need to effectively work with SAP CRM, and also learn detailed coding logic to be able to create your own code.

Configuration and Enhancements
Learn how to input business logic with the BTE framework, enhance the open channel for Campaign Management, and much more.

Common Enhancement Requests
Understand the requests that businesses commonly make in sales, service, marketing, and analytic processes, and learn how to modify the SAP CRM system with the right tools to fix these gaps.