In this book you will learn: How to excel at selling by confronting and overcoming the root cause of your negative behaviours; Why self-control is a powerful weapon, and how it creates predictably lucrative relationships; How to don your armor going into battle, and when you should relax and enjoy your castle; Why you should cover your belly button and leave your ''inner child'' in the car during sales calls. The simple truths that lead to becoming and remaining a successful person are among the most precious secrets David Sandler famously unlocks for the highly paid and well-regarded sales representatives who are stellar graduates of Sandler Training programs. Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these ''old tapes,'' you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals.You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.