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Retail Marketing
Management: Concepts, Guidelines, and
Practices |
PRODUCT
DETAILS: Author: Cláudia
Buhamra Abreu Romero Language: English Publisher: AuthorHouse Publication Date:
22 April 2013 Dimensions:
0.7 x 15 x 22.5 cm Format:
Paperback Pages: 124 Condition: NEW Product_ID: 14D17C9441
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Born from studies and the experiences of its
author, Retail Marketing Management provides guidelines,
concepts, and practices of marketing, with a special
focus on retail management. The guidelines aim to
encourage and facilitate the development of marketing
strategies that enable organizations to achieve greater
competitive power and build brands that are respected
and valued in the market, while the concepts are
intended to give the theoretical background to the
practices commented on and suggested here. As the
language is accessible and direct, the work has the
advantage of proposing immediate solutions for business,
especially for market professionals who are eager for
results and have no time for heavy academic reading.
Moreover, the teachings contained herein are also useful
to students and teachers who wish to enhance their
knowledge about marketing. Application This book is
recommended for professionals and academics from
different areas and can be used for reading in business
environments, and as part of the literature of
technology courses for undergraduate and postgraduate
studies in business administration and marketing.
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Książki
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