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Challenging the opinion that public service
broadcasting is a thing of the past, David Hendy
explains its importance in the present – and in the
future. Written by a leading expert in the field, this
book explores the development of public service
broadcasting, outlining the key debates and issues,
while situating them within wider cultural contexts.
Hendy uses media history to consider the outlook for
broadcasters such as the BBC, and other networks and
stations around the world. He analyzes how these
institutions shape society, culture, and politics,
focusing on how key ethical and cultural values - such
as enlightenment, impartiality, service, choice, and
trust – have been constantly reinvented to ensure that
broadcasting can carry on being a public 'good' as well
as a commercial product.
Clear, concise, and
contemporary, Public Service Broadcasting is invaluable
reading for all students of media and broadcasting, and
for anyone interested in a strand of media that has had
- and continues to have - an enormous social and
cultural impact, not only in Britain, but across the
globe.
DAVID HENDY is Professor of Media and
Communications at the University of Sussex . He is the
author of Radio in the Global Age (2000), Life on Air: a
History of Radio Four (2007), which won the
Longmans-History Today Book of the Year, and Noise: a
Human History of Sound and Listening (2013). He also
broadcasts regularly, and has presented series about
media and cultural history on both BBC Radio 3 and BBC
Radio 4.
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