Simon Chapman is one of the world's leading advocates
for tobacco control, having won the coveted Luther Terry
and WHO medals. His experience straddles 30 years of
activism, highly original research and analysis, having
run advocacy training on every continent and editing the
British Medical Journal's Tobacco Control research
journal. In this often witty and personal book, he lays
out a program for making smoking history. He eviscerates
ineffective approaches, condemns overly enthusiastic
policies which ignore important ethical principles, and
provides a cookbook of strategy and tactics for
denormalising smoking and the industry which promotes
it. Public Health Advocacy and Tobacco Control is
divided into two sections. The first contains chapters
spanning such key topics as the place of advocacy in
tobacco control, ethical issues, smoking cessation and
prevention, harm reduction and product regulation and
the denormalisation of smoking. The second section
provides an invaluable A-Z of tobacco control advocacy
strategy from Accuracy to Whistleblowers.'I was
fascinated, educated, and occasionally entertained by
this broad and deep ''manual'' of how to do tobacco
control in the 21st century.' Kenneth E. WarnerDean and
Avedis Donabedian Distinguished University
ProfessorSchool of Public Health, University of Michigan
'Simon Chapman's analysis provides the road map of what
needs to be done, how it needs to be done and that it
needs to be done with a sense of urgency. It is a
required reading for all those who want to make a
difference in the lives of many, especially our
children.' Jeffrey Wigand, MA, Ph.D., MAT, Sc.D. aka
''The Insider'' Related Titles Manual of Smoking
Cessation By Andy McEwen, Peter Hajek, Hayden McRobbie
and Robert West ISBN: 978[zasłonięte][zasłonięte]51333 ISBN10:
140[zasłonięte]3376 |
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