What makes a good and true leader - brute power and force? The ability to persuade? Simply holding an influential position? Joseph M. Marshall III, the renowned author of the bestselling The Lakota Way, says no. Reminding us that those who hold public office are first and foremost politicians and that corporate bigwigs serve the bottom line, Marshall presents us with a different idea of leadership, one drawn from his own Lakota Sioux culture. True leadership, he informs us, is only possible when character is more important than authority. Marshall III draws inspiration from three names that have resonated powerfully throughout history to develop his unique concept of leadership: Sitting Bull, Red Cloud, and, especially Crazy Horse.