This book is the first introductory text on postfeminism. It provides an indispensable guide that both surveys and critically positions the main issues, theories and contemporary debates surrounding the term. The book analyses postfeminism's underpinnings and critical contexts, different definitions and meanings as well as popular media representations. Adopting an inclusive and interdisciplinary approach, the authors situate postfeminism in relation to earlier feminisms and address its manifestations in popular culture, academia and politics. They draw on a wide range of well known examples and case studies to discuss such diverse topics as Backlash, Girl Power and Chick-lit, Postmodern Feminism, Queer Feminism, Third Wave Feminism and Enterprise Culture. The accessible, user-friendly format allows students and lecturers to explore the diverse postfeminist landscape as well as examine specific versions of it. The text is essential reading for all students and academics seeking a detailed and comprehensive understanding of postfeminism.Key Features *The most comprehensive and inclusive analysis of postfeminism to date *An original critical approach to the topic that advances a context-specific understanding of postfeminism and draws links between feminist theory, academia, popular culture and politics *Dedicated chapters with detailed analysis of the Backlash, New Traditionalism, New Feminism, Girl Power and Chick-lit, Do-Me Feminism and Raunch Culture, Postmodern Feminism, Postcolonial Feminism, Queer Feminism, Men and Feminism, Cyberfeminism, Third Wave Feminism, and Feminism and Enterprise Culture *A teaching-focused text with topical case studies on (amongst other) the Spice Girls, Lara Croft, David Beckham, Fight Club, Will and Grace, The L Word, Boys Don't Cry, Paris Hilton, Sex and the City, Bridget Jones's Diary, Ally McBeal, and Desperate Housewives