''Samantha King ''explains how, beyond being an
all-too-frequent and still-too-lethal disease for many
women, breast cancer is a corporate dream come true.''
--Herizons'' ''Fascinating. King's deft and thoughtful
interpretation of the pink ribbon phenomenon is an
important wake-up call. Going against the grain, she
takes a clear-eyed look at a trend that often seems to
outshine the disease that put it on the map.'' --Women's
Review of Books'' ''King's criticisms of breast-cancer
philanthropy provide a new means of looking at one of
our culture's most celebrated causes. For anyone who has
ever squirreled away yogurt lids for the cause, Pink
Ribbons, Inc.'' is food for thought.'' --Bitch'' ''A
fascinating read for anyone whose life has been touched
by breast cancer.'' --Curve'' ''Breast cancer advocacy
is being transformed from meaningful civic participation
into purchasing products. To understand the personal,
social, and political costs, read this book.'' --Barbara
Brenner, Executive Director of Breast Cancer Action In
Pink Ribbons, Inc., '' Samantha King traces how breast
cancer has been transformed from a stigmatized disease
and individual tragedy to a market-driven industry of
survivorship. Here, for the first time, King questions
the effectiveness and legitimacy of privately funded
efforts to stop the epidemic among American women.
Highly revelatory-at times shocking-Pink Ribbons, Inc.
''challenges the commercialization of the breast cancer
movement. Samantha King is associate professor of
physical and health education and women's studies at
Queen's University, in Kingston, Ontario |
|