When I first joined the industry I searched for a book which could give some guidance as to what this role was all about. I never found that book so four years into my career I began writing Pharmaceutical Sales for Phools. Medical sales representatives who read this book will not encounter many surprises once they take their first steps out into the field, as this book has been designed to equip readers with a robust understanding of all the key dynamics of this sales role. Sahil Syed is an award winning representative who is now in his eighth year of frontline pharmaceutical sales. During this time he has worked with some of the largest and most successful pharmaceutical companies in the world. In this book he has given a highly practical account of how the role of a medical sales representative actually operates. ''This book is the perfect read - not only for those who are trying to get into the industry, but also for experienced representatives who just want to keep up to date on the mechanics of the job. It is essential reading'' Niall Barry - Director, Gem Resourcing ''This book gives the first example I have seen of a common sense approach to the job which leaves nothing to the imagination'' Charles Marshall - Director, Axis Development ''This book is the medical representatives bible - it is indispensable, every rep should have a copy'' Gary Fagg - Principal Sales Representative, Novartis