This book collects approximately 400 outstanding graphic design works of Olle Eksell, one of the most respected and distinguished Swedish graphic designers. While he contributed to professional and academic arenas, he also created delicate and sensitive private works such as sketches and drawings. He is most famous for his iconic Mazetti Cacao Eye design, a pictogram for the chocolate and confectionary manufacturer, that was said to have actually boosted the sales for the company. In this book, a wide variety of the corporate tools from letterhead to advertising posters are included, as well as some of the truly breathtaking works--a point-of-sale tool with a boy's and girl's smiley face and a package with a drawing of a reindeer for Christmas, that are fun to look at and make everybody smile. This book also includes his private works such as postcards, which were created before he became a professional designer, paintings as gifts for his personal friends, and drawings of the places he visited for holidays with his wife. His talents are seen in many areas ranging from illustration, copywriting, pictorial books, textile, and product designs. This book covers his comprehensive works, and is the most definitive visual collection ever seen of this talented artist. The charming illustrations will appeal not only to designers and professionals but also to the inner child in all of us.