Be a Small Business with BIG IMPACT. Called the ''professor of harsh reality,'' Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers - you have to keep them FOR LIFE. And, you have to win them over where your competition can't - at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.It covers: 9 inconvenient truths of grassroots marketing: Zero-Based Marketing - the solution when you figure out traditional and ''non-traditional'' marketing is failing you; how to use the media as an extension of personality and of relationship - NOT a substitute for it; why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics); on-site promotions - increase revenue without spending money, time or leaving your operation; and, how to use - and how to waste dollars on - the Internet and other technology. PLUS gain access to: FREE - Glazer-Kennedy University Webinar Series; FREE - Elite Gold Insider's Circle Membership; FREE - Income Explosion Guide & CD FREE; and, Income Explosion FAST START Tele-Seminar.