''Never Too Late to be Great'' is about the power of thinking long. Exposing the myth of 'overnight' success, author and motivational speaker Tom Butler-Bowdon shows us that contrary to popular belief, people, companies, products and ideas invariably need a long time to realise their potential. Highlighting the importance of the 'ten-year rule' as referred to in Malcolm Gladwell's Outliers, which suggests that significant achievements rarely happen without a decade of intense work and practice in any given area, ''Never Too Late to be Great'' offers inspiration for the impatient or disheartened to stay the course, and gives reassurance to us all that we have more time than we think to achieve our goals.