Phantom is the first Rolls-Royce motorcar to be introduced since the company was acquired by BMW in 1998. It is a Rolls-Royce for the 21st Century. Each Phantom is a unique combination of state-of-the-art technology and Old-World craftsmanship constructed with meticulous attention to detail. Designed without compromise, Phantom is the result of complete creative and engineering freedom. Created with the desire to build the best car in the world, it takes an average of 450 hours and the skills of hundreds of dedicated craftspeople, artisans, designers, engineers, mechanics, painters, sewing machinists and others to hand-build each car. Phantom's unique, advanced aluminium space-frame is hand-welded from over 500 separate parts, with over 100 metres of weld. Incredibly light but strong, it is both stiff and dynamic. When combined with the state-of-the art suspension technologies, it creates the air-cushioned 'magic carpet ride' that is unique to Rolls-Royce. Look inside the spiritual home of Rolls-Royce Motor Cars, at the assembly plant at Goodwood and see the ''best car in the world'' being built.