Dr Roy Sugarman presents the second edition of his highly acclaimed work on motivation and the coaching of emotion. Since the first edition of his book, he has received overwhelmingly positive feedback on which this second edition is based. In proposing an entirely new paradigm for coaches and personal trainers, Dr Sugarman sets out clear strategies, based in behavioral science, for trainers to forge warmer and more effective relationships with their clients. In this paradigm, coaches and trainers can help clients find their resolve to change on their own terms, and in doing so, became an expert in the thing that matters most, their optimal performance. Already part of many personal training curricula worldwide, Dr Sugarman's work on motivation in physical training and sport coaching settings is becoming the bible for those in the training community who want to drive growth in the industry by engaging more people in positive healthy behavior change. "I had the distinct pleasure of reading Dr Roy Sugarman's book and the opportunity to interview him about his book "Engaging and Retaining Clients in Healthy Behavior Change"- this is a GAME CHANGER for trainers....and by the way from taking this approach I doubled my business. As for this second edition, I thought chapter 9 is brilliant! His closing thoughts in chapter 10 are a mission statement to the entire fitness industry as I believe it is dying. I think it helps create a vision for what coaching is and what training is missing. Emotion is something we have been scared away from dealing with. They kind of teach the empathy out of you - and for us coaches he hits the nail on the head- it's impossible to not deal with it - solution? - Because of him we have tangible solutions and systems that make trainers see how they can evolve." John Sinclair:- Faculty Member, PTA Global Edmonton, Canada