The new AS level is expected to signigicantly increase numbers of students taking Media Studies at school; UK sales expected to be on a par with bfi Publishing's flagship text, The Cinema Book; Book will receive big solus promotion to schools and colleges; This is the indispensable Media Studies textbook for AS/A level and Higher Media Studies syllabuses. An accessible overview of the key concepts leads into coverage of all major media forms, and genres within particular media. Included are: Varied and substantial activity sections; Extensive opportunities for students to apply media theory in their own work; Stills, cartoons and other illustrations; Uniquely full treatment of new media and the internet; Extensive coverage of film, television, radio, newspapers and magazines; Sections for all media, covering institutions, representation, audiences, genre, language and products; Suitable for students and their teachers for 16 years upwards, Media and Meaning can be used as an aid to class study and for independent student learning.Accessible, and with a strong emphasis on context and concepts, this book is a lively introduction to contemporary media which can be read for pleasure as well as part of formal study by a very wide range of readers. Full list of contents overleaf