What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self. In "Me and My Web Shadow", Antony Mayfield helps you to: understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively; develop a personal plan for managing your online reputation; create new career and business opportunities by taking part in social networks and other online communities; protect yourself against identity hijacking, personal attacks and cyber-bullying; and, set up and manage the online presences in social networks and the wider Web.