Making Mediation Your Day Job is the definitive marketing guide for any mediator operating or even considering a private practice. Dr. Tammy Lenski demonstrates how proven marketing techniques can help you create a mediation practice with minimum stress and maximum success. Lenski is a full-time mediator who has maintained a thriving practice for more than a decade. She explains in careful detail how mediation concepts-including interests, framing and dialogue-building-can be applied to make you a successful marketer and promote yourself as a flourishing business in this unique and fascinating industry. In this in-depth and thoughtful guide, Lenski delivers all the steps necessary to build and maintain a successful private practice in mediation, such as how to: Choose a market that speaks to your passion Uncover and meet your market's greatest needs and interests Build dialogue with potential clients Leverage the Internet to expand your networking opportunities Lenski's time-tested principles and encouragement will help mediators to embrace marketing with renewed energy, rather than trepidation. It proves that mediators can use their own principles and process knowledge to market their services in an ethical, effective manner.