'Millions of women throughout the world wear make-up, but few of them have been taught how to apply it.' This is what inspired leading international make-up artist Jemma Kidd's vision for her make-up school, product line and this book -which aims to teach a new generation of women how to use the latest and best formulations and techniques. Jemma Kidd Make-up is a glamorous, contemporary and yet timeless make-up book that demystifies the art of make-up and shows every woman how to enhance her best features and feel confident in her appearance, whatever her age or lifestyle. Lavishly photographed and designed, it offers expert advice in an accessible and digestible way: informative text is broken down into bite-size chunks, with quotes, top tips, insider secrets and practical step-by-step instructions. With more than ten years' experience of working in the beauty industry, Jemma shares her professional know-how and explains her fail-safe techniques for maximizing natural beauty.While sharing insights into her life as a make-up artist, with a behind-the-scenes glimpse at the preparation that goes on before a catwalk show or a magazine shoot, Jemma explains how she works with the latest fashion trends to creates new looks and colour schemes, and shows how these sometimes extreme looks can be adapted and toned down for everyday wear. With Jemma Kidd Make-Up on your dressing table, you can approach the day feeling good and looking great, whatever it might hold.